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The Diamond Media 360 Network is a marketing, label and lifestyle brand that consists of a marketing company (DM360), record label (Coalmine Records) and lifestyle webzine (Takin Mines). DM360 evolved from the Brooklyn-based indie hip-hop label Coalmine Records as a result of adapting to the changing climate of both the music business and social media boom.

Coalmine Records was established in 2005 by DM360’s founder & C.E.O., Matt Diamond. As a record label, Coalmine Records has amassed an extensive hip-hop catalog and has had the opportunity to work with several iconic as well as up-coming artists, producers and DJs in the hip-hop industry such as Talib Kweli, Big K.R.I.T., Pharaohe Monch, Outasight, Mann, Kool G. Rap, Bekay, Large Professor, Emilio Rojas, El Da Sensei, Sean Price, Dilated Peoples, Skyzoo, Termanology, Alchemist, J.R. Rotem, Mick Boogie, Nottz, M-Phazes, Illmind, Khyrsis, Shuko, DJ Revolution, DJ Babu and more.

In 2009, Diamond formed the parent company Diamond Music Group (DMG) in effort to permeate into different facets of today's music industry. Recently re-launched as Diamond Media 360, the urban marketing outfit specializes in label services that include, but is not limited to project consulting, online marketing & pr, digitial distribution and radio promotions and management. Offering it’s clients an à la carte menu of services to choose from, DM360 has amassed an array of clients that represent a wide brush stroke of today’s urban music scene such as Mann, Shinobi Ninja, Petey Pablo, Ced Hughes, Lydia Caesar, Kyle Rapps, Kosha Dillz, Wais P, Nyle (of Nyle vs The Naysayers), Remedy, DJ Absurd, Moke & Tone & more.

By 2011, DM360 completes the trifecta of the company’s overhaul with the addition of the online webzine, Intended as quick reference guide to publish content from both the DM360 and Coalmine Site, TakinMines will also include editorial content from industry journalists and staff writers in addition to interviews, reviews and daily blog-worthy posts that cover the spectrum of the hip-hop populace.
As a unified network, DM360 caters to nearly every realm of the urban music community. From record sales to marketing support to relevant media content, DM360 appreciates the depth in the product, services and entertainment that they contribute to hip-hop culture.


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